Deep Dive

In 1926, Rolex founder Hans Wilsdorf registered “The Tudor” as a brand. His vision was to design a watch built for people who regularly step out of their comfort zone. So, it makes sense the brand has embraced a campaign of “Born to Dare,” which is prominent inside the luminous new TUDOR shop-in-shop at Hyde Park Jewelers.

Experience the essence of tradition and timeless sophistication. Here, the interior features TUDOR’s key color—red, black, and white—with streamlined design and satin-finished elements. Watches, naturally, are the main focus,
showcased with clarity as to understand the model lines.

With bold roots, TUDOR has successfully blended its heritage with contemporary design and technology, creating watches that are both classic and cutting-edge. As a sister brand to Rolex, it shares a legacy of robust and reliable timepieces with history intertwined with adventure.

“Born to Dare” tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air, or underwater, with a TUDOR watch on their wrists. The “Born To Dare” spirit is amplified by first-class ambassadors like David Beckham and the All Blacks rugby team, whose life achievements result directly from a daring approach to life.

The brand’s most popular collection isthe Black Bay, which includes the Black Bay 54, Black Bay 58, Black Bay Ceramic, Black Bay Chrono, and more. In demand: The heritage Black Bay dive watch—a rugged, retro-inspired style rooted in the very first style created by Tudor in 1954.

Learn more about TUDOR at Hyde Park Jewelers here.