Comfort Zone

To say it’s expanding its footprint would be an understatement. Come January, Swiss performance running brand On will have officially landed in Newport Beach, opening a new store at Fashion Island. This sleek and modern space embodies On’s commitment to both performance and style.

The debut is part of the brand’s North America expansion, following successful launches in Chicago, Austin, and Miami. Here, customers can explore the full range of On’s products, including its signature CloudTec® technology, known for its cushioned, responsive construction. Expert staff are on hand to provide personalized recommendations and gait analysis, ensuring runners find the perfect shoe for their needs.

“These spaces are more than just stores—they’re where the full expression of the On brand comes to life, embodying everything we stand for: premium design, high performance and sustainability,” says Dan Schade, general manager of On Americas.

The store caters to the Newport Beach lifestyle with a full range of head-to-toe offerings for running, training, tennis, and everyday wear. Expect hot new drops and collaborations, and a distinctive brand experience. Interactive displays showcase On’s technology and commitment to sustainability, while a dedicated community space will host events, group runs, and movement sessions with local partners and ambassadors.

The brand has partnered with influential figures in the world of movement and style, including actor and fashion icon Zendaya and singer and dancer FKA twigs. The new Fall/Winter 24 Movement Collection, shot in the Swiss Alps, highlights Zendaya on location sporting the latest performance wear in hues of periwinkle and terracotta.

Meanwhile, for the Fall/Winter 24 Training Collection, the brand tapped FKA twigs, the multi-talented artist, singer, and dancer, to break into new categories. “The Body is Art” campaign celebrates bold, high-performance pieces that enable any kind of movement.

Key pieces include the Movement Joggers, with a drawstring adjustable waist and slit mesh construction on the leg, and the Movement Bra, engineered for ultimate comfort with an elastic underband and sweat-wicking mesh liner. The collection’s vibrant color palette features unique shades like Gecko, Frost, Mulberry, Ice, and Ultramarine, along with classic tones of White, Black, and Indigo.

“As a disruptor across dance, music, creativity, and movement, FKA twigs inspires us to remember that training can take shape in different forms—whether it’s at the gym or in the studio,” said Marc Maurer, On’s Co-CEO. “Our entrance into the training space will take On to the next level.”

To view store details, click here.