New, Now, Next, Spring 2025

Trends
March 14, 2025

NEW | ON

The runner’s high starts here. The Swiss performance footwear brand has opened a new OC flagship, marking a milestone moment for both the brand and active community. Expect running events, exclusive product launches and a personalized customer experience.

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On Magic Wall

NEW | VUORI

Now revealing: A new store aesthetic from this California activewear titan. Expect washed oak and natural marble, teeing up an earthy backdrop for its famous joggers and Dreamknit separates alongside new arrivals like trousers and sneakers.

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Vuori Mannequins

NOW | BEACH BUNNY

Explore the new endless-summer HQ of this local swim brand known for its ultra-feminine bikinis and resort-wear. Beach Bunny continues to evolve as a lifestyle brand, carving out niche categories like swim bridal with white suits and romantic cover-ups.

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Woman in Beach Bunny Swimsuit

NOW | FASHIONPHILE

The future of resale is front-and-center with Fashionphile serving as a Shangri-La for bag collectors. From limited editions to rare vintage, expect a destination-worthy selection of It Bags from this SoCal purveyor.

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Fashionphile Bags

NEXT | MONICA VINADER

The UK’s leading demi-fine jewelry brand debuts its West Coast Flagship this spring. The second stand-alone store in the US will boast a full shopping experience with welding services and complimentary engraving. And the store design? Luxuriously earthy.

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Heart shaped necklace

NEXT | TODD SNYDER

Another New York City brand is living out the California dream. The ultimate curator of men’s taste, Todd Snyder lands this summer. On tap: bespoke tailoring, curated lifestyle products and megawatt brand collabs from Champion and more.

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Todd Snyder Men's Jacket