Dr. Martens Made Strong Campaign
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Strength has been engrained in Dr. Martens since their boots first rolled off the production line in 1960. Made Strong - with durability and resilience stitched into every footstep. Their footwear was adopted and worn loud: made to work, dance, and play. A subcultural heritage built by workers, musicians, and activists whose legacy empowers new wearers to feel stronger every time they lace up and walk out the door.
Their boots and shoes are still Made Strong. But a new generation of wearers is rebuilding what strength means for them in a changing world. No longer closed-off or tough. Now fluid, creative, and inclusive. Defined by open communities and relentless optimism. The courage to make change and find power in vulnerability. The rebellion in radical self-expression.
Dr. Martens Made Strong Collection out now in-store.